This week we looked into how important landing pages work. Landing pages are important so people who are brought to your website are brought to the place in your site that they were looking for. My favorite page that we were brought to help us this week was straight from google. https://support.google.com/google-ads/answer/2404197?hl=en This site taught us the basic steps to having a good landing page.
Google knows what helps people stay on your website and they separate it into simple steps.
Step 1. Offer relevant, useful and original content.
Step 2. Promote transparency and foster trustworthiness on your site.
Step 3. Make mobile and computer navigation easy
Step 4. Decrease your landing page loading time.
Step 5 Make your site fast.
The next thing that we taught was the basic SEO. This just means the simple things that keep the website better than others. Many of these things are what you would think like making sure your site loads quickly and that you have all your links working.
This site mentions a lot of things about the deal and why they are important.
https://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization
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