This week I was blown away with the information that Google gives you.
The first thing that we learned this week was relevance and quality score. Basically, that means how good your ads will do based on everything in your ad. So what demographic your ad is being advertised. Do you have the right landing page for every ad? Does your ad have the right keywords to attract people? All of these questions get rated by google and it gives you a score. This way you know areas where you can improve to get more traffic to your site.
Then we learned about Google Analytics. I was surprised that this is a free tool that google allows anyone to used to track their site. Everything that you would ever need to see how your site is doing is on there. You can see how many people are visiting your page. What pages people are viewing the most. How many comments there are, the average time that people spend on your website and so much more. I am still not done checking out what it all does. This tool makes it easy to see how your website can be better for consumers.
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